WHAT IS 'THE A GAME?'
- A network of fun, pop-culture themed games, featuring premium movie, television, and music-video content
- Users watch entertainment video clips and answer corresponding trivia questions for points and prizes
- Video ads are seamlessly integrated as part of game content and entertainment clips
- Upon the ad’s completion, users answer a question regarding the ad’s messaging in the same manner as the entertainment clips, and are again awarded for correct answers.
- The result is an 90%+ core message recall, as ‘The A Game’ users ‘Play Attention!’